Search engine optimization

At SearchMadarth^®, we provide a comprehensive suite of SEO services designed to foster sustainable growth in organic visibility. Our offerings encompass keyword research and strategy, on-page and off-page optimization, technical SEO, content development, backlink building, competitor analysis, and local SEO. We also specialise in SEO support for website migrations and redesigns. Our customised approach is crafted to address each client’s unique objectives and drive long-term success in search performance.

We tailor our strategies through a brand-first approach, ensuring every SEO initiative enhances and aligns with your brand identity. By conducting an in-depth industry analysis, we develop a comprehensive understanding of your target audience, competitors, and specific goals. This brand-centric SEO strategy enables us to optimise your site in ways that resonate deeply with your audience, drive relevant organic traffic, and set your brand apart in search results, leading to lasting impact and effectiveness.

We prioritise key areas of SEO based on where we can achieve the most impactful results. Typically, we start with technical SEO—ensuring your site’s structure, speed, and mobile usability are optimised. Once technical aspects are addressed, we focus on on-page SEO to enhance keyword targeting, metadata, content quality, and other key optimisations. To complement this, we build authoritative backlinks and implement strategic techniques to boost your domain authority and competitiveness among high-value keywords.

SEO is a long-term investment. While you might start seeing initial improvements within 2–3 months, it generally takes around 6–12 months to observe significant changes in rankings and organic traffic. We emphasise sustainable results, which require continuous optimization and a patient, strategic approach.

We conduct in-depth competitor analysis to identify the strategies used by top-performing websites in your niche. This includes reviewing their keywords, content strategies, backlink profiles, and site structure. The insights from this analysis help us build a more competitive and effective SEO strategy tailored to outperform competitors.

With a brand-first approach, we closely monitor algorithm updates to ensure our SEO strategies remain aligned with the latest ranking factors. Instead of reacting to every change, we build a strong foundation focused on quality content, user experience, and technical optimization—elements that sustain long-term results. When updates occur, we assess their impact and adjust our strategy as needed, always prioritising your brand’s positioning and algorithm-friendly search visibility.

We conduct thorough keyword research across all essential segments—Brand, Service/Product, Location-Based, Competitor, and Generic keywords. We evaluate each term by relevance, search volume, competition, search intent, and brand alignment, then prioritise a balanced mix based on difficulty and potential impact to drive targeted traffic and support both short- and long-term visibility.

Our technical SEO services focus on enhancing page load speed, optimising mobile performance, and improving site architecture. We resolve crawl errors, ensure secure HTTPS connections, fix broken links and redirects, and ensure proper indexing. We run regular audits, implement structured data (schema), use canonical tags to prevent duplicate content, and optimise internal linking and XML sitemaps for improved crawlability.

Yes, we prioritise quality over quantity in our backlink building efforts. We focus on obtaining organic, natural backlinks from authoritative, relevant websites through content outreach and a diversified content strategy. Our approach follows strict ethical guidelines to build a strong and sustainable backlink profile that aligns with search engine best practices.

We ensure that backlinks come from reputable sources and are contextually relevant to your business, avoiding any black-hat tactics that could harm your site’s reputation. By building a healthy mix of backlinks, we enhance your site’s domain authority and overall SEO performance.

Our SEO content creation focuses on delivering high-quality, user-centric content that aligns with both search intent and user needs. We conduct thorough keyword research to naturally incorporate target keywords while maintaining readability. Our strategy includes a mix of blogs, case studies, guides, and multimedia content like infographics and videos to engage users.

We ensure each piece is optimised with on-page SEO best practices—title tags, meta descriptions, internal linking, and image alt text—to improve visibility and rankings. The goal is to create valuable, relevant content that not only ranks well but also drives long-term results for your brand.

For Local SEO, we provide a comprehensive range of services to drive strong local visibility:

Our approach starts with Google Business Profile (GMB) centralisation—optimising and managing your profile with accurate business details, posts, and visual content to ensure maximum visibility on Google Maps and local search results. We enhance this with local citation building to establish a consistent presence across directories like Yelp and Bing Places, along with on-page optimisation to incorporate local keywords into your website’s tags and content.

Our localised content strategy includes creating blogs and location-specific pages to engage local audiences, supported by high-quality local backlink building through partnerships with reputable local sites. We also focus on review management, mobile optimisation, and regular reporting to track performance and adapt strategies as needed.

With this full-service approach, we ensure your business achieves and maintains a competitive edge in local search results.

Yes, we provide seamless website redesign and SEO migration services that preserve and enhance your site’s search visibility. We prioritise maintaining SEO equity throughout the transition with a structured approach that protects rankings, traffic, and user experience. With careful planning and post-launch monitoring, we ensure your new website is fully optimised for continued performance in search results.

Our contract terms and pricing are designed to be adaptable to your needs. Pricing is based on a detailed understanding of your website’s requirements, allowing us to customise a plan that supports your brand’s objectives while staying within your budget.