Part of the prestigious Veranda Learning Solutions group, Veranda IAS, Chennai and on a mission to make high quality civil services education affordable and available to all.
Veranda IAS
Digital lead generation for a civil services training institute, closing admissions within 90 days of its inception
About the client
The Ask
As part of their launch plans, the client had set an ambitious goal: To secure over 150 admissions in just 90 days, despite stiff competition from senior players in the market. The ask was for an innovative digital lead generation campaign that would accelerate the admissions, cutting through the clutter of the competition.
The Challenge
Veranda IAS faced the daunting challenge of attracting a significant number of qualified students quickly. For this they needed a strong communication, robust online presence, and a bulletproof strategy to generate high-quality leads.
Our Solution
At Madarth, we devised a memorable campaign, followed it up with a comprehensive strategy for Google Ads and Meta Ads, with a focus on targeted geographic considerations.
Geographic Targeting Strategy
In the initial phase, we strategically targeted the southern states for the residential program and executed separate campaigns for the online program, covering North india, North-east India and South India. This approach provided insights into specific UPSC aspirant needs.
Online Webinar
Our online webinar featuring leading IAS, IPS, and IRS officers achieved remarkable success:
- Impressions: 520,000+
- Clicks: 4,000+
- Leads Generated: 822
Google Lead Generation Campaign
Our Google campaign reached millions and attracted potential candidates:
- Impressions: 2 million+
- Clicks: 60,000+
- Leads Generated: 2,200+
YouTube Awareness Campaign
Our YouTube campaign boasted a 41% view rate, effectively engaging and informing the audience.
Social Lead Generation Campaign
Our Social Lead Generation Campaign achieved impressive results: With over 2.2M Impressions and 14K+ clicks, we generated over 1200 leads in less than 90 days.
Conversion at a whole new level
This case study demonstrates the transformative power of digital marketing in a fiercely competitive educational landscape. We not only generated leads but also set industry standards by converting a significant portion of these leads into admissions.
The standout achievement was the remarkable 40% conversion rate for the academic year 2023–2024, underlining the campaign’s success in generating 4,150+ leads, attracting highly motivated and qualified candidates to join Veranda IAS.