As one of India’s most reputed air hostess training institutes, Frankfinn has had a long and illustrious legacy. From humble beginnings in 1993 in Delhi, Frankfinn has grown to be a category leader with centres in almost every Tier I and Tier II city in India.
Today, with its strong industry partnerships in Aviation, Hospitality, Travel Management and Customer Service, Frankfinn has been able to place thousands of aspirants year after year. This also earned them a place in the LIMCA Book of Records for the most number of placements from a Training Institute in 2014. Despite such significant achievements, Frankfinn's success remained relatively unknown beyond its internal circle of staff, students, trainers, and alumni.
Driven by the ambition to become the top Hospitality and Air Hostess Training Institute in India, Frankfinn invested in a robust content strategy for YouTube. Despite their earnest efforts, they struggled to gain significant traction. This finally found fruition in 2023 when they spoke to us. Our mandate was fairly simple: to build the brand Frankfinn on YouTube.
A quick analysis of the Frankfinn YouTube Channel revealed some key factors that hindered the growth. To start with, the absence of a clear content strategy and neglect of SEO best practices were making it difficult to gain traction. Additionally, there were issues that hampered engagement like- cluttered Playlists, underutilization of YouTube features, poor Online Reputation Management (ORM) practices, etc.
We diligently devoted our time and efforts to gain a deeper understanding of their business model, competitors, and target audience. With this, we formulated a robust strategy that would help maximise results and foster growth.