DahNAY

DahNAY Logistics is a leading Chennai-based multinational specialising in diverse logistics and supply chain solutions. Known for its expertise in diverse sectors, including renewables and e-commerce, the company excels in providing strategic solutions personalised to meet clients' evolving needs. From LCL and FCL to international, trucking, rail, maritime, and air freight services, DahNAY Logistics offers a wide array of solutions, ensuring seamless operations and customer satisfaction.

DahNAY wanted to broaden its sales approach beyond traditional methods by leveraging digital lead generation for market diversification. The Ask was for an effective digital lead generation campaign to accelerate sales.

DahNAY faced the challenge of boosting their sales beyond referrals and one-on-one direct meetings. For this, they needed an effective digital lead generation strategy with strong communication, online presence and brand identity.

Our clients could achieve the best results with peer-to-peer communication. So we decided to start with a B2B lead generation campaign on Meta and LinkedIn, followed by a 4-touchpoints strategy. It included the following:

• Targeting on Meta and LinkedIn
• Website engagement
• WhatsApp lead filtration
• Personalised one-on-one meeting

We decided to start off with an awareness campaign to encourage the audience to click through the ads, land on the website, and provide their details for us to reach out to them on WhatsApp. We verified them and generated meetings, then scheduled calls on behalf of our client, directing qualified leads to the client’s sales team.

To achieve this, we needed to:

• Identify the client’s ICP
• Set the campaign and chart the user experience journey
• Build a strong messaging strategy

We decided to start off with an awareness campaign to encourage the audience to click through the ads, land on the website, and provide their details for us to reach out to them on WhatsApp. We verified them and generated meetings, then scheduled calls on behalf of our client, directing qualified leads to the client’s sales team.

We started by defining the specific industries and markets the client wanted to focus on. We identified the Ideal Customer Profile. Our client wanted to target top and mid-level executives, but we incorporated multiple seniority levels for optimal outreach. Among the most common titles we searched for were:

• Supply Chain Director
• Director of Operations and Logistics
• VP of Logistics or Supply Chain
• Multi-Channel Outreach

We envisioned and drafted the user experience journey from top to bottom, leveraging LinkedIn and Meta for initial awareness. While results were slow initially, after a few adjustments, we refined all the details and achieved great outcomes. We didn’t stop after a single attempt; instead, we displayed the ads multiple times to ensure brand recall. Every user experience was recorded for retargeting purposes

Our messaging strategy is straightforward: we start by grabbing attention with compelling ads, then engage leads through personalised messages on WhatsApp. Every step is aimed at guiding the leads towards understanding the brand, including the creation of a clear landing page.

The campaign was a success, and we managed to exceed the client’s expectations by achieving the following:

• Reached over 5000+ prospects
• Grew their network by an average of 6 prospects per week
• Total Leads: 2000+
• MQL: 25%
• SQL: 10.5%

We replicated this successful funnel across various industries and countries where DahNAY operates. This approach allowed us to generate significant traction and engagement, tailored to the specific needs and preferences of each market.