WhatsApp Ads in the Updates Tab: A New Era of Advertising
In June 2025, Meta announced a major step toward monetizing its most-used messaging app WhatsApp, by introducing ads within the “Updates” tab, which includes Status and Channels. This marks WhatsApp’s first-ever ad placement, transforming the platform into a new space for brands and marketers to connect with audiences, without disrupting private conversations. While we await the launch of this monetizing initiative, here’s what we need to know about it.
- Ads will now appear in the Updates Tab, where users typically view Status updates.
- Such Ads will be plugged between different users’ Status Updates.
- The Updates Tab also includes WhatsApp Channels, where brands publish their content
- Ads will be shown as promoted posts within Channels.
- Apart from the above, the Updates Tab will also include Sponsored Feed
According to reports from India Today, CNBC and TechCabal, Meta is testing this feature in select regions, with a global rollout expected soon, in markets including India. The ads are designed to blend naturally into the app experience, ensuring user engagement without intrusion.
How WhatsApp ads are different
Unlike Facebook or Instagram, WhatsApp ads don’t appear in private or group chats. Foremost, all chats, calls and groups remain end-to-end encrypted and none of this data is used for targeting.
WhatsApp Ads are only visible in public sections like Status and Channels. Ad targeting relies on non-sensitive data such as:
- Location or region
- Language preference
- Channels followed
- Previous ad interactions
Why this Matters to Marketers
With over 500 million users viewing Status updates daily, this update opens huge advertising opportunities. Key advantages include:
- High Engagement: Ads reach active users where attention is already high.
- Seamless Integration: They appear naturally, like Instagram Story ads.
- Localized Targeting: Brands can reach users by region or language.
- Conversion Potential: Future updates may include “Click-to-Chat” or “Shop Now” buttons, turning WhatsApp into a lead-generation and sales channel.
Privacy and Control
Meta assures users that private messages remain untouched. Users will also be able to manage ad preferences and block specific advertisers, ensuring transparency and user control, features already being tested in India.
Impact on Businesses
This update changes how businesses from startups to large brands, can engage audiences:
- Small Businesses: Promote local offers or events directly through Status ads.
- Brands: Use promoted channels for product launches or updates.
- Agencies: Explore a new space for performance marketing and storytelling.
Early adopters will likely benefit from lower competition and higher engagement as the rollout continues.
What’s Next for WhatsApp Ads
Experts predict upcoming features like:
- AI-driven ad personalization
- Click-to-Chat Ads within the Updates tab
- In-app shopping options for direct conversions
This evolution could make WhatsApp a full-fledged marketing and commerce platform.
Final Thoughts
WhatsApp’s move to include ads in the Updates tab signals a new chapter in digital advertising. With billions of active users, it’s poised to join Facebook and Instagram as a major ad platform.
For marketers and brands, now is the best time to:
- Learn WhatsApp’s ad formats
- Experiment with creative storytelling
- Develop early ad strategies for this emerging channel
Digital marketing is constantly evolving and staying informed is the key to success. Whether you’re looking to grow your brand visibility, boost website traffic, or generate quality leads, the right strategy can make all the difference. If you’re ready to take your business to the next level, explore our Services or get in touch with our team through the Contact Page, we’re here to help you achieve measurable results and long-term growth.